The Brand Gap: Revised Edition Book Review Score: ★★★★★ 5/5 stars
The Brand Gap: Revised Edition is a great book. Our editors rated it with a top 5 stars.
User reviews about the book
Book -5, iBook (bad graphics) -3
In terms of content, get this book! That said, as an iBook, some of the graphics contain very small text and captions (looks like font sizes 4-6) that I cannot even read on my MacBookPro Retina. Even when I double click the graphics to zoom/isolate them, the smaller captions are still unreadable/undecipherable.
A Classic Branding Guide
Get this book. Great foundational knowledge for those looking to start a business or those that need a refresher on the importance of branding and differentiation.